In this video from Twilio’s 2016 SIGNAL conference, Devika and George Abraham, an engineer on her team, show how they used Twilio to integrate SMS into their messaging ecosystem. That’s been our holy grail for the last several years.” Devika Chawla, Director of Messaging Engineering at Netflix, sees mobile messaging as a way to keep members happy: “The role of messaging is to reach out to our members at the right moment, to get them engaged, and make sure they're delighted with the service.
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